In this advertisement of Canadian Tire, to promote play, includes a lot of persuasive techniques. Pathos (an appeal to emotion) is used very effectively. Adults watching this commercial might feel a bit sad about how today's generation isn't as active as theirs and can create a connection with that. Children on the other hand, might feel inspired or influenced when they see children of their age actually enjoying sports and activities instead of sitting at home using technology and being sad. Another technique that is being used is patriotism. This Ad is trying to persuade that we, as Canadians, need to make a team effort in order for us to be successful with this goal which is basically stating that Canadians are able to achieve a lot if they try. Lastly, the way they displayed the "children playing vs. children on their phone" shows the transfer technique. They use happy music and images to convey their message and sad and depressing ones to give a bad vibe on how technology is killing play.